About Foxtel Movies

In early 2013 the face of movies on Foxtel changed dramatically with the removal of the external movies services (Showtime & Movie Networks). In their place Foxtel Movies was born containing 8 in house movie channels as well as a number of time-shift channels.

Brand Management

From the very beginning of Foxtel Movies I was assigned to manage the channel groups digital assets. This included establishing a new website for the brand as well as a social media presence (Facebook & Twitter).

Website

As Foxtel Movies was a new brand it required a new website. With a tiny budget, we built a simple yet elegant website that was designed for promoting the monthly highlights of each channels. The website was also designed as a touch point for movie seekers showing up to two months worth of screening times for any movie on the service.

Social Media

Starting a new social presence takes time and focus. For Foxtel Movies, my focus was on building a Facebook audience as it was the dominant social platform in Australia at that time. Working with the channel marketing team, I built up our audience by keeping the page relevant with theatrical movie news and trailers as well as regular competitions and sweepstakes.

We also applied a small ad spend to the page as well as specific posts, targeting not just movie lovers but also potential Foxtel Movies subscribers.

e-Newsletters

Also included in the creation of the Foxtel Movies brand was a number of tailored e-newsletter templates that were created through campaign monitor. They were used for all manner of customer communications, from monthly newsletters to email based competitions and sweepstakes.